Composable Commerce Must Be Adopted for the Future of Applications

“Digital commerce platforms are experiencing ongoing modularization in a cloud-native, multi-experience world. Application leaders responsible for digital commerce should prepare for a “composable” approach using packaged business capabilities to move toward future-proof digital commerce experiences.”

Gartner

In this report, Gartner reviews the shift in thinking from an inward-looking ‘platform-centric’ view to an outward-looking customer-experience-centric view. And how a composable approach reduces duplicate investment in applications and gives greater agility in new service development.

When thinking about digital commerce and other associated digital experiences, it can be useful to think along three dimensions:

The customer journey
The capabilities required
The technology stack

Who should read this report?

Those responsible for the future of digital commerce. Application leaders responsible for commerce technologies should:

Create a roadmap to strangle (or replace) your digital commerce monolith by adopting an incremental, modular approach using packaged business capabilities.
Secure the future of your digital commerce strategy by developing a composable commerce platform.
Maintain business agility and control by selecting delivery options that retain business user control of presentation.

Key takeaways from the Gartner report

“Organizations will need to move toward composable to keep up with the pace of change in customer demand.”

“Focus on capabilities impacting customer experiences such as search, personalization, new touchpoint support, emerging ML technologies or UX?UI design.”

“Using the composable application approach, digital experiences are assembled as required, depending on the customer and touchpoint requirements, and delivery of an “ecommerce site” may be just one of these experience types. The focus shifts to a truly customer-centric view, supporting customer journeys as required as required, and a single PBC may support more than one."

Read now

Download the report today to learn how to create your roadmap to developing a composable commerce platform to future-proof your digital commerce strategy:

The technology stack

“Monolithic digital commerce applications cannot support the agility and flexibility needed to support a fast-moving business. Businesses need to move toward composable commerce to keep up with the pace of change in customer demand.”

Packaged business capabilities

“The decoupled nature of modern font ends has become an enabler for accelerating a composable application approach - as back-end capabilities can be developed and even launched independently of the front end."

Customer journeys

“The simplicity of the ’e-commerce’ go-to-market is being challenged via requirements that go beyond the traditional core buying journey”

Why box yourself into one shopping experience? Fuel growth with a multi-syndication strategy.

Streamline the delivery of unified commerce and content data to multiple heads, endpoints and channels using Nacelle’s GraphQL API and robust data flows. Search systems and data warehouses can quickly get up and running with consistent commerce and content data that is more easily indexed.

You need to show fast growth. That feels impossible when you can’t…

“Leverage the right business solutions for the brand”

“Roll out strong storytelling with my technology stack”

“Create fast loading, high converting shopping experiences”

“Easily execute on innovative business strategies”

“Make quick merchandising changes to the website”

With Nacelle, developers and merchandisers can experience:

Greater autonomy and flexibility
Reduce switching costs and technical debt
Utilize best of breed solutions for a competitive advantage
Share commerce content from multi-brands with one API call
Boosest developer and merchandiser productivity
Quickly build unique and performant frontend shopping experiences

You need to show fast growth. That can feel impossible when you can’t…

Leverage the right business solutions for your brand

Roll out strong storytelling with your technology stack

Create fast loading, high converting shopping experiences

Easily execute on innovative business strategies

Make quick merchandising changes to your website

Composable drivers - why go composable now?

By 2023, 50% of new commerce capabilities will be incorporated as API-centric SaaS services.

By 2023, organizations that have adopted a composable approach will outpace competition by 80% in the speed of new feature implementation.

By 2023, 30% of commerce organizations will require an API product manager role to modernize digital commerce applications and architecture.

By 2024, 10% of digital commerce organizations will use packaged business capabilities. (PBCs) to construct their application experiences.

You’ve probably tried…

Fusing commerce and content data in the front end codebase with homegrown systems or monolithic front end frameworks

Building a backend cache for a quick fix

Developing a data orchestration system in house

You’ve probably tried…

Fusing commerce and content data in the front end codebase with homegrown systems or monolithic front end frameworks

Building a backend cache for a quick fix

Developing a data orchestration system in house

Download the Gartner report

Composable Commerce Must Be Adopted for the Future of Applications

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Gartner, Composable Commerce Must Be Adopted for the Future of Applications, Mike Lowndes, Sandy Shen, Refreshed 25 August 2021. Published 18 June 2020.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

You’ve probably tried…

Fusing commerce and content data in the front-end codebase with homegrown systems or monolithic front-end frameworks
Building a backend cache for a quick fix
Developing a data orchestration system in house

With Nacelle…

Your engineering resources can focus on composing the technology that differentiates your brand, while your merchandisers craft performant front-end shopping experiences fast.

Start connecting your data with Nacelle

Start for free